Pricing

Every booking you take by phone is one you have to catch, write down, and confirm by hand. Let's talk about what stops that for your operation — and what it costs.

There's no dollar figure to guess at on this page. Book a 20-minute meeting, tell us about your programs, your staff, your horses — and we'll give you a price that fits, on the call.

Let's talk about your investment

What this costs depends on your operation — how many programs you run, how many staff, how many horses. There's no generic number that fits every stable, riding school, or trail-ride business the same way, so we don't publish one.

Book a 20-minute meeting and tell us about your setup. We'll ask real questions, give you a straight answer, and quote a price that actually fits what you run — not a tier picked off a page.

This isn't a stall tactic — it's how you avoid overpaying for capacity you don't need, or underbuying for growth you already have. A five-minute conversation gets you a number built for your operation, not a stranger's.
Booking by phoneBooking with Equinimi
When a rider can bookOnly when someone picks upAny time, day or night, on their own
What it costs you todayMissed calls, double-bookings, an evening spent on the phoneA platform sized to your own operation
How you find out what it costsBook a meeting; we ask about your programs, staff, and horses, then quote what fits
Who owns the resultDepends on the toolYour marketing site is yours — you paid for it. The booking engine is the service. Ask on the call how ownership works.

The real price of the phone-and-five-apps way is your evenings.

THE HIDDEN HOURS

The part that doesn't show up on an invoice

None of those separate tools know about each other. A booking made on the scheduler doesn't appear on the barn calendar. A client who changes their phone number has to be updated by hand in two or three different systems.

Depending on how much of the stack is running, that reconciliation work costs a real stable real hours every week — hours that don't show up as a line item on any bill, but come straight out of the owner's week. On one system, that work has nowhere to live.

THE STACK, PRICED PIECE BY PIECE

What stables usually end up buying instead

Most small-to-mid stables don't buy one system to run bookings, billing, and their website — they assemble one, tool by tool: a website builder, a booking scheduler, a payment processor, a separate app for horse and barn records, and an email tool for reminders and newsletters.

Priced out piece by piece, August 2026, the booking-and-back-office core of that stack runs roughly CA$50 to CA$235 a month1 for a small-to-mid operation — a website subscription and a second language come on top — before a single hour of anyone's time spent making the pieces talk to each other.

FLAT, NOT A CUT

Why flat and predictable beats “free”

A tool that charges nothing up front usually makes it up with a percentage cut of every payment processed — a cost that rises exactly when business is good, not down when it's slow.

What we kept hearing from operators, in our own audit of this market, is that they'd rather pay a flat, predictable, budgetable monthly fee than hand over a percentage of every transaction to a “free” platform.

One honest note on the hours: the reconciliation time above is the measured overhead of the assembled alternative — what running on one system avoids. No Equinimi client has measured their own recovered hours yet, and we won't put a number on yours until one does.

1 Assembled arithmetic, not a vendor quote: booking and payments (SimplyBook.me Standard, CA$40/mo, or Checkfront, US$99/mo plus a 3% per-booking fee) plus barn and back-office management (Stable Secretary, US$7/mo, to BarnManager Pro, US$70/mo) — prices as published by each vendor, August 2026; USD converted at roughly 1.39 CAD. A website subscription and any second-language layer come on top.

What the build includes

  • Riders book and pay themselves, in real time. Live-priced booking, an online deposit, self-service reschedule and cancel — no phone call, day or night.
  • Your back office, running itself. A live day-board, horse status, staff assignment, and an owner dashboard that replaces the paper binder.
  • Native in both languages, not translated. French and English, everywhere — the booking flow, the confirmations, the errors — not just the marketing page.
  • A finished marketing site, done for you. Edit your own copy and photos, no developer step, no GitHub account. See the full depth on Capabilities.

What the monthly plan keeps running

  • Hosting and uptime, so the platform is there when a rider books at 11pm.
  • The platform staying current — small fixes and refinements as your programs change season to season.
  • A human on the phone. Not a ticket queue — part of what the monthly plan buys is someone who picks up when something breaks.

Questions people ask before they book a call

Am I locked into this?

No. The marketing site is yours because you paid for it — if we ever part ways, it stays up and stays yours; online booking simply switches to a call-or-text button until you replace it. The monthly fee covers the booking engine and everything database-backed. There's also a path to buying out the whole platform — ask about it on the call.

What happens to a deposit if a booking is cancelled?

Cancel 24 hours or more before the booking and the rider gets an automatic booking credit for the deposit. Inside 24 hours, the deposit is kept. Nothing here is an automatic refund to a card — every credit shows up as a clear, trackable record.

What if my business is bigger or smaller than average?

Every operation is different — more programs, more staff, more horses, different needs. We'll ask about yours on the call and give you an exact number then, before you commit to anything.

Is French included, or is that extra?

Included, not an add-on. Both languages are built in from day one — the booking flow, the forms, the confirmations, not just the homepage.

Why is there a monthly fee if I already paid to build it?

The build is a one-time investment in a finished platform. The monthly fee is what keeps it live, current, and supported — hosting, small updates, and a real person on the phone. Without it, a website is just a file sitting somewhere with nobody keeping it running.

Do I get a free trial before I pay anything?

There's no self-serve trial — this is a platform built for your business specifically, not a shared account you sign into. What you get instead is a live, click-through demo of the real platform before you talk to anyone, and a full walkthrough on the call before you commit to anything.

Is this a real, working product, or a pitch for something you haven't built yet?

It's real. Click through the actual platform yourself — no signup, no sales call required — on the Demo page.

Building something bigger?

If your operation is larger, multi-location, or needs something more custom than this page describes, let's talk about what that looks like.

Need something bigger? Let's talk

See it before you decide. Then let's talk about yours.

No number to guess at here. Book a meeting, tell us about your operation, and we'll give you a price that fits — no contract you can't leave with your platform in hand.

Prefer email? Write to us at bradley@equinimi.com.